How To Make A Referral Contest

November 08, 2013

In this tutorial, we show you how to setup a referral contest using the Contests for Pages app.

But first, what is a referral contest? It's simply a contest where participants get an additional chance to win for each friend they refer. A referred friend is someone who entered the contest through an invitation sent by another participant. It encourages participants to share the contest by inviting as many friends as possible in order to increase their chances to win.

There is no setup required for referral contests. It works out of the box! Just make sure to let participants know that they should share the contest to increase their chance of winning. This is the default Thank You message that you can edit if needed:

Thank you for entering the contest. Share it and get an additional chance to win for each friend you refer!

From the Answers page, you will find information about referrals. In the example below, we see a user participated after receiving an invitation from someone named Marcelo. This participant then posted the contest on their Timeline, which led to 7 new referrals.

Finally, when you draw a winner from the Results section, participants receive one more chance to win for each friend they referred.