Read about our latest announcements and best advice

Track Your Ads Performance With The Facebook Pixel

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Boosting your quiz with a promoted post is a great practice to increase its visibility. This lets you target a specific audience and reach people outside your immediate circle of fans and friends. But how can you track your campaign performance and know how many people actually answered your quiz as a result of seeing your ad? How can you re-engage with participants in order to promote your business?

The answer to both these questions lies in the Facebook Pixel. The pixel allows you to track participants so you can assess the effectiveness of your ad campaigns and then target these same participants as a Custom Audience in your next campaigns.

How to Create a Quiz on Your Facebook Page

In this tutorial, we explain how to create a quiz and publish it on a Facebook page you manage. The whole process only takes a few minutes. Take a look at the video above for the step-by-step tutorial.

First, it is important to understand the difference between a Facebook Page and a personal account. The Page represents a business, community or public figure that interacts with an audience of followers. A personal account is used by you, as an individual. It is your login to get into Facebook.

Receive Email Notifications for New Answers

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We just added a feature that was long overdue. You can now receive an email notification each time someone answers your quiz. You were already receiving notifications through Facebook and now you will get both by default. You can configure how you wish to be notified (email, Facebook or both) from the Advanced Options of the Configuration section of your quiz.

Create Polls, Contests and Quizzes from your Enterprise Account

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Today we have great news for our Enterprise subscribers. When you click the "+ New" button to create a new promotion, you will see a menu asking you to choose how you would like to interact with your audience. You can select one of the following: poll, contest or quiz. This gives you access to all our apps from a single account.

Collect Participants Names and Emails

When you run a quiz, all answers you collect are anonymous by default. If you need participants infos for your newsletter or because you need to contact a winner for a draw, then you must configure your poll before you launch it.

In the Advanced Options of the Configuration section, you can tick the option to collect participants names and emails. You can set it to be optional or mandatory if your want all respondents to identify themselves. You can also edit the default message stating why you are requesting participants personal infos.

A New Domain Name For Your Quizzes

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Today we updated the domain name used for sharing quizzes to make it even shorter. The domain quiz.fbapp.io has been effectively replaced by qz.app.do throughout the app. This shorter URL will be easier to type in a browser's address bar.

Changes To The Quiz App

Following the Facebook privacy stories of last week and the European Union GDPR regulation coming into force next month, we made a few changes to the Quiz for Pages app to give participants more explicit control on the information they share with quiz creators. Here are the changes you will notice starting this week when creating a quiz: